Have you ever believed a compelling story that turned out not to be true? It’s a problem that we keep referring to “conspiracy theorists” as a distinct group of people. They are not “other” to us; they are a part of our whole. We have evolved to believe compelling stories, and when good stories have been bouncing around the internet, being tweaked, perfected, elaborated upon and developed into ever-more compelling narratives, we are even more likely to believe them.